Hella Bougie Unisex Hoodie

he statement “Hella Bougie” is for the fun and confident woman who enjoys a bit of luxury and knows what she likes. “Hella” is a Bay Area term used to emphasize any and everything. Many women are “bougie” but when you’re from the Bay Area you’re “Hella Bougie.” Some people consider “bougie” as a negative term but Beauty & Brains is changing the narrative and encouraging you to embrace it.

💋 Unisex

💋 Ladies order a size down